Honest Pizza Ingredients ?

I was going through the on-line coupons before ordering pizza tonight for dinner.  Under the "real taste and a real deal" special, the description stated "Every pizza is made with honest ingredients"

which brings to mind the following questions:

Have I been eating dishonest pizza ingredients in the past ?

Do the other guys sell dishonest pizza?

How do they decide which ingredients are honest?  Are they hooking mushrooms, pepperoni, etc up to a little lie detector?   Do all of their pizzas get the honest ingredients or just the ones bought under the "real taste and a real deal" special??

Maybe I'll just skip dinner tonight ....